XXL Nutrition is no doubt known for its shakes, bars and other sports supplements that you can now even find in supermarkets. Thanks to a digitisation of processes and Trendskout's AI platform, Europe's most popular supplement brand is gaining huge insights, allowing the sales and marketing team to focus fully on continued growth.
It is almost unbelievable that the story of the sports nutrition market leader started not so long ago in a small garage box. From a one-man business with barely ten products for bodybuilders, supplement brand XXL Nutrition grew to a company with more than 3,500 individual products, 200 employees and 3,000 orders a day. The sky seems to be the limit and the brand's far-reaching digitalisation plays a very big part in that.
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"In Trendskout, I really found a very strong partner," says commercial director Jordy Holthuijsen. "A partner who thinks along with us and wants to grow together with us. I was looking for an AI platform that could help us determine, based on customer behaviour, when a customer makes a repeat purchase. Because that varies a lot with us. Some customers do 30 days with a product, while others need a new order of the same product only after 45 days. We wanted to respond to that in a very targeted way so that we could then turn our marketing tap all the way open via email, message or WhatsApp."
When strength is the greatest common denominator
"With Trendskout, there was an immediate match. Not only was the price-quality right - and believe me, I compared a bunch of them - but also in the trial phase I immediately saw that Trendskout's AI platform allowed us to take much more targeted and faster action. It's an extremely powerful tool that we intend to put to full use. We know when to send a customer an e-mail and we also immediately make suggestions for products that are often bought with it. We are going ever further, just because Trendskout's advanced technology encourages us to make the most of the power of data. From now on, we also want to use AI to personalise the texts on our product pages. The tool gives us a huge amount of marketing and sales power and that's where we get the biggest profit."
Futureproof
XXL Nutrition's ambition is clear. To become even bigger, even stronger too and to grow in market share, including abroad. "We have been working with Trendskout for several months now. After our go, a link was immediately made with our data warehouse. The system makes us future-proof. And when I see what has already changed in a short time, the future looks bright. During the most recent Black Friday, we received a whopping 9700 order. Our previous record was at 8000 orders: an unimaginable leap forward".
"Thanks to this AI platform, we are gaining tremendous momentum in every area."
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