In the world of B2B e-commerce, providing exceptional support to buyers depends on effective personalisation strategies. It's not just about segmenting for targeted communications or offering personalised catalogues and pricing models that meet individual needs. It is also crucial to streamline the ordering process and ensure responsive customer service for a seamless experience. By using analytics, we gain valuable insights into buyer behaviour, which helps in continuous improvement. Integration with other systems creates a cohesive and personalised user journey. These combined efforts not only increase customer satisfaction but also promote long-term loyalty in the competitive B2B e-commerce landscape.
The essence of effective B2B personalisation
Effective B2B personalisation is about tailoring the customer experience in a way that meets the unique needs and preferences of individual customers. This can be achieved through strategies such as customer segmentation, in which customers are grouped based on industry, size or buying behaviour. Personalised product catalogues, pricing models and promotions further increase the relevance of offers to specific businesses. Streamlining the ordering process, providing dedicated account management and responsive customer service contribute to a personalised and efficient buying journey.
The power of personalised customer journeys
Start your personalisation efforts by gaining deep insights into your customer data. Use different criteria to divide this data into smart segments or persona's. Once customers log in, the corresponding segment or persona is seamlessly applied to launch a uniquely tailored experience for each individual. This approach not only increases engagement but also matches their specific preferences, creating a more meaningful interaction.
The expectations do not lie. From a Sana Commerce research revealed that as many as 36% of professional shoppers expect a more personalised experience. At the same time, 94% of B2B buyers are concerned about the online experiences they encounter. So frictionless is anything but for many.
- 32% of buyers have a hard time finding the right product quickly
- 29% of buyers do not find correct product information (or at least not the info they consider important)
- 29% of buyers do not find accurate information on stock levels and real-time pricing of products
How you too can quickly excel in that personalisation
Customer segmentation: This involves dividing customers into clear groups based on criteria such as industry, size or buying behaviour. This allows targeted communication, enabling personalised approaches for each segment.
Personalised product recommendations: By analysing customer data and behaviour, companies can offering tailor-made suggestions, making it easier for buyers to discover relevant products.
Customer-specific prices: Customised pricing models ensure that every business customer benefits from personalised and competitive pricing to suit their unique needs.
In B2B e-commerce, where every customer interaction counts, Trendskout offers a range of tools that help companies implement these personalisation strategies seamlessly. By harnessing the power of AI, Trendskout enables businesses to gain a deeper understanding of their customers and deliver personalised experiences that resonate.
Whether segmenting customers, offering personalised recommendations or realising customer-specific pricing models, Trendskout acts as a valuable partner in personalising B2B e-commerce to provide exceptional support to buyers.
