For more than 40 years, family company Grubau has focused on supplying tools for stone processing. Now that the second generation is in charge, the Belgian market leader is making great strides. A digitisation of processes and the implementation of Trendskout's AI platform are boosting the strategic growth plan of the driven entrepreneurs.
The impressive new building - with its spectacular white O on the blue facade - already betrays the ambition of the three brothers who took over the company from their parents. "We currently have 15 employees on board and offer 14,000 items to construction companies at home, but also in Europe," says CEO Frederik Rigole. "On the one hand, we want to fully focus on experience in the innovative new building, but in the meantime we also made the successful switch to a digital and largely automated ERP environment."
A rock-solid foundation, therefore, on which Grubau can build further.
Proactive stock management
Trendskout's technology helps the young wolves realise an ambitious strategic plan. For instance, stock levels are also a challenge for Grubau. "Based on Trendskout's forecasts, we can now adjust stock levels much more specifically. Especially in a busier November month, for example, this is particularly interesting for our sales. Recently, 100k euros of cash was freed up by cleverly lowering our stock level, without the order fulfilment falling. As a small SME, that's nice."
In-depth customer analysis
But sales strategy is also optimised by Integrate AI into the sales process. "I'm just thinking of the time savings for our sales managers ", points out Frederik Rigole. "Thanks to Trendskout, they can communicate in a more targeted way, immediately give the customer relevant recommendations and that is a boost for sales. In fact, we also want to automate this information so that you can encourage customers to buy the right products at the right time via digital channels as well. Another big advantage of artificial intelligence is that customer attrition is detected faster and thus prevented. With the large number of order lines, without Trendskout we were left in limbo and would never detect those missing orders. Now we maintain an overview and can act much faster thanks to real-time insights."
User-friendly app
The advanced AI platform also immediately draws a line under every Excel story. Frederik Rigole: "I used to collect customer data myself and make analyses in Excel, but Trendskout's strength is really in the app. They have created a very user-friendly application that really makes the most of the power of your data."
And so the innovative market leader found a very strong partner in Trendskout. "My two brothers and I immediately saw the long-term competitive advantage. By implementing the AI platform, you better understand your customers and their needs, create a unique customer experience and there is less customer turnover. If you make the best use of Trendskout technology as a company, you will have an extra superpower and a serious edge over the competition, I am convinced."
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