Machine learning for marketing

Use AI and machine learning in your marketing strategy

Consumers and businesses are bombarded with advertising and other forms of communication through a myriad of different touchpoints. AI can support you to tailor your messages to potential customers – giving you a competitive edge.

How do organizations benefit from AI and Machine Learning?

Gain access to our Resource Center with interesting business cases and how-to's.

Extensive personalisation

Customers expect a personalised experience – including in a B2B context. Offers should be contextual and tailor-made. Use Trendskout’s AI to personalise your website content, offer relevant products on your webshop and build intelligent chatbots that increase your conversion rate.

machine learning marketing

Data-driven personas

Today’s marketing relies on clear user personas and customer segmentation, which enable you to establish personalised communication. Persona building is often based on subjective criteria, without hard data to support this. Trendskout’s AI-based clustering allows you to define personas in a scientific, data-driven way.


Discover your ideal conversion path

Most online marketing channels provide a clear overview of the costs related to a specific type of conversion. The question as to which precise factors are responsible for converting visitors into customers, is more difficult to answer. UX experts and marketers rely on their expertise to analyse the bigger picture, but they lack the resources to map and evaluate every individual visitor action on your website.

Artificial intelligence can help you to discover the underlying factors between conversion behaviour. What effect does specific content have? And which visitor’s browsing journey proves the most effective? Use AI-powered insight to lead your visitors down the most effective conversion path.

Ready to discover all features during a live demo?Get in touch and we will be happy to show you the direct business value of artificial intelligence for your organisation.