Most online marketing channels provide a clear overview of the costs related to a specific type of conversion. The question as to which precise factors are responsible for converting visitors into customers, is more difficult to answer. UX experts and marketers rely on their expertise to analyse the bigger picture, but they lack the resources to map and evaluate every individual visitor action on your website.
Artificial intelligence can help you to discover the underlying factors between conversion behaviour. What effect does specific content have? And which visitor’s browsing journey proves the most effective? Use AI-powered insight to lead your visitors down the most effective conversion path.