The changes that the B2B sector is going through are sometimes hard to keep up with. The enormous mountain of sales data coming from CRM and ERP systems, among others, offers companies in the B2B business information they never had access to before. The data is processed by algorithms, allowing them to focus even more specifically on their target group. What does this Big Data mean for the B2B sector?
What is Big Data?
Big Data is the name for the gigantic growth that data has experienced in recent years. Approximately 90% of all data in the world has been created in the last two years. This affects every sector, but how does it affect B2B companies specifically?
The Internet is playing an increasingly important role in the B2B world. E-commerce, among other things, has come on strong. No fewer than 75% of B2B companies have a webshop, making it easier for them to meet their customers' needs. And for some companies, put IoT on top of that. Internet of Things - about and data is added through their sold products.
Social media must not be missing from the mix of online marketing strategies and it is to a large extent responsible for the data increase. Many companies put their money into the obtaining and improving data analyticsso that they can better tailor their services to the needs of their target audience. The insight that this kind of data gives companies has the role of sales teams has changed dramatically. Nowadays, everything revolves around this information obtained online.
Sources for data analytics: E-commerce in B2B
It probably doesn't surprise you that companies obtain most information about their suppliers, prospects and warm leads online. A good website for your B2B company is therefore indispensable in this Big Data era. Forums are also regularly consulted. Does a new company decide it wants you as a supplier? In the future, you may have little contact with this customer. It is expected that within two years 50% of all sales in B2B will be done automatically. Neither the customer nor the supplier has to do anything about this.
The new B2B and data mining
B2B companies use data mining and artificial intelligence to extract practical points of improvement from data obtained online. Whether one is a fan of digitalisation or not, developments do not stand still, not even in the world of B2B. The only way to stay ahead of competitors is to make data analytics a priority.
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